Pick Metricool for broad analytics, ads reporting and many networks on a budget. Pick EarnedPost if you want research and creation — outliers, thumbnails, clips, writing — next to your calendar.
EarnedPost vs Metricool
Metricool is a analytics and scheduling. Here’s what each one does — “—” means it isn’t something they list.
| Feature | EarnedPost | Metricool |
|---|---|---|
| Finds what’s going viral in your niche (outlier scores) | YouTube & Instagram library | Competitor analysis |
| Outlier scores on any post while you browse | Chrome, on all 6 platforms | — |
| AI thumbnails with your own face | Yes | — |
| AI titles, scripts, LinkedIn posts and X threads | In your brand voice | AI assistant |
| Long video → captioned vertical clips | Yes | — |
| Schedules and publishes posts | YouTube, TikTok, Instagram, Facebook, LinkedIn, X | Many networks; X is a paid add-on |
| Threads, Pinterest, Bluesky and others | — | Threads, Bluesky, Pinterest, Twitch, Google Business |
| Analytics across your accounts | With a weekly “what worked” email | Yes |
| Team drafts and approvals | Business plan | Advanced plan |
| Client reports with your logo | Business plan | PDF/PPT reports; white label on Custom |
| Free plan | No — 7-day free trial, no card | Yes — 1 brand, 20 posts a month |
| Starting price | $39.99/mo, or $33.33/mo yearly | Free; paid from $20/mo |
| Facebook, Google and TikTok Ads reporting | — | Yes |
Metricool details from metricool.com, checked October 2026. Prices in USD.
- You want a free plan or low-cost analytics across many networks.
- You report on paid ads alongside organic posts.
- You need Twitch or Google Business.
- You make videos and want to see which ideas beat their creator’s usual in your niche.
- You want thumbnails with your face and clips from long videos.
- X is included, not an add-on.
EarnedPost or Metricool?
Is X included in Metricool?
Metricool lists X as an add-on on its pricing page (checked October 2026). In EarnedPost, X is one of the six platforms on every plan.
Does EarnedPost do ads reporting?
No — EarnedPost covers organic posts. If ads reporting is key, Metricool does it.
How did you check these details?
From Metricool’s own website (metricool.com) in October 2026. Plans and prices change — if something here is out of date, tell us at contact@earnedpost.com and we’ll fix it.