Titles that get the click (without being clickbait)

A title should make a promise the video keeps. Four formulas that raise click-through and keep people watching to the end.

Clickbait gets the click and loses the viewer. A good title gets the click and keeps them, because the video delivers exactly what the title promised.

Four formulas

• The challenge: "I did X for 30 days" — a clear stake and an ending you want to see.
• The number: "7 mistakes that cost me my first 1,000 subscribers."
• The contrast: "$5 vs $500 headphones: can you hear the difference?"
• The question: "Why is nobody talking about this?" — only if you answer it.

Keep it short

Aim for under 60 characters so the whole title shows on a phone. Put the most important words first.